Changelog

What changed

Over April 18–19 we completed two back-to-back infrastructure migrations:

• Database + auth + file storage: Supabase Cloud (on AWS eu-central-1, Frankfurt) → self-hosted Supabase on our own Hetzner servers in Germany.
• Web hosting: Netlify → self-hosted Coolify on Hetzner, Germany.

Combined with the earlier migrations to Mailjet (from Resend), WQ SaaS billing (from Mollie), and self-hosted Umami (from Google Analytics), our entire data plane now runs on EU-resident infrastructure under our own operational control.

Why

• Data-plane simplicity. We wanted a supply chain we can audit end-to-end, without a hyperscaler in the loop. Self-hosting everything EU-resident is the cleanest answer to "where is my data, who can access it, and under which jurisdiction."
• Resilience. Running our own infrastructure means we control uptime, backups, and incident response — not a vendor's SLA.
• GDPR positioning. For government buyers, health-sector customers, and EU enterprises under CSRD / NIS2 scrutiny, hyperscaler dependency is increasingly a blocker.

What's in the data plane now

All EU-resident, all under our control or on EU-hosted partners:

Layer	Vendor / Host
Web hosting	Self-hosted Coolify on Hetzner (Germany)
Database + auth	Self-hosted Supabase on Hetzner (Germany)
Email	Mailjet (Paris, France)
Analytics	Self-hosted Umami on Hetzner (Germany)
Billing	Self-hosted WQ SaaS on Hetzner (Germany)
Bot protection	Self-hosted ALTCHA on Hetzner (Germany)
Error monitoring	Sentry (EU region, opt-in)

What didn't change

Your data, its purposes, and its retention. This is a hosting change, not a policy change. The remaining US-based sub-processors (Anthropic for AI, OpenAI for embeddings) are unchanged and remain optional / disable-able per account.

See the updated sub-processor list for full details.

What's new

• Clickable QR codes — Click any QR code on the product detail page to open a fullscreen popup with a larger version and a Download PNG button
• Public label access — Digital labels are now publicly accessible when scanned, no login required
• Product status management — Change product status (draft/active/archived) directly from the product detail page
• Inline SKU editing — Edit product SKUs with a click, no need to open a separate form